Luminous Brand Soul
LB Soul is a pioneering imaginative project which captures a company’s SOUL
utilizing an innovative visual concept of art work
to cross the threshold of the real and hidden meaning,
bringing it to LIGHT
MISSION STATEMENT
- To revolutionize and transform the Company by re-interpreting its image and philosophy
- Re-invent the company’s beliefs, principles and values right to the core
- Creation of a new visual image that represents the “Soul” of the company
- Creation of the artworks through a study of the image of the company with printing and placement on the web
- Creation of digital drafts of the visual image of the company
- Improvement internal communications
STEP BY STEP PROCESS
Undertake an analysis of the significance, history and uniqueness of the Company, creatively representing its SOUL, utilizing an artistic creation of Photo-Painting Art or Digital Art for the web, video and/or 3D animation.
1. STUDY THE PHILOSOPHY, HISTORY AND MISSION OF THE COMPANY
2. CREATION OF DIGITAL DRAFTS OF "LUMINOUS BRAND Soul"
3. FINAL REALIZATION:
- installations
- printing of the artworks on canvas
- developing digital images for the web